Ethical & Sustainable Clothing for Travellers

Strategic Advisory & Commecial Expansion

ProtoXtype was born in 2012, from the mind of a man who has traveled all his life and continues to do so today. During his experiences of him, Gianfranco Reggiani understood not only the need to create an eco-sustainable brand , but also the importance of producing garments that were designed for travelers , in the spirit of practicality, sustainability and comfort. In 1976 Gianfranco Reggiani was a climber and speleologist who, with his skills as a designer, began to produce extremely technical jackets suitable for all his undertakings.

In 2012, after years of travel and exploration around the world, consistently with his life experiences, he decided to create a brand for the traveller, designing garments that went meeting the needs of those who, like him, have never stopped and have no intention of doing so now.

Understanding the beauty of our Planet and the fragility of its ecosystem, ProtoXtype was not only born as a brand for travellers, but also as a sustainable and environmentally friendly brand: all materials used are organic, non-polluting, to support the eco system. From this synergy between the traveler and eco sustainability the ProtoXtype brand was born, eco-sustainable clothing online

Activities performed for ProtoXtype

The Client reached out to us requesting to support him in his international expansion.

Based on the peculiarity of its products, made with bamboo and other natural fibers, we identified the Middle East as the main primary international market to approach.

We designed the expansion strategy after having analyzed the market, competitors, regulatory burdens, distribution models, ideal locations and local culture in order to provide a comprehensive plan with investment needs and timing.

At present we are assisting the Client both at its headquarters and locally in the Middle East for the implementation of the international expansion plan